Making the most of your money: understanding and solving for ad waste
Millions of dollars are spent on paid media, but much of this spending never reaches, persuades, or mobilizes audiences. So, where are your ad dollars really going?

It’s more important than ever that we maximize our movement's impact and move audiences. Yet paid media can be difficult to manage in today’s complex communication landscape.

Join us to understand where our paid media dollars are wasted, from ineffective targeting and platform selection to hidden costs and fees — and what you can do about it.

We’ll peel back the curtain, discuss types of waste, and provide tangible takeaways on how to not only improve your approach but also use paid ads to increase the effectiveness of your other persuasion and mobilization efforts.

Organizer
Name: Myles Bugbee
Affiliation: Persuasion and Pixels