Turning Listening into Insight into Strategy for the Next Movement
Movements are strongest when they are grounded not just in values or policy, but in a deep understanding of how people are experiencing life, community, and democracy. This panel explores what it means to listen to America at scale by combining real-time insight into people’s emotional and civic lives, local context about communities, place, and on-the-ground learning from organizers adapting their strategies in response. Panelists will share how data-informed listening shapes messages that resonate, reveals what motivates civic engagement, and supports strategic outreach that leads to transformational change. The panel will focus on using insights to build lasting momentum rooted in people’s lived experiences.
Organizer
Name: Sarah Stamper
Affiliation: Murmuration
Turning Listening into Insight into Strategy for the Next Movement
Category
Panel > P - Messaging & Storytelling Strategy
Description
Movements are strongest when they are grounded not just in values or policy, but in a deep understanding of how people are experiencing life, community, and democracy. This panel explores what it means to listen to America at scale by combining real-time insight into people’s emotional and civic lives, local context about communities, place, and on-the-ground learning from organizers adapting their strategies in response. Panelists will share how data-informed listening shapes messages that resonate, reveals what motivates civic engagement, and supports strategic outreach that leads to transformational change. The panel will focus on using insights to build lasting momentum rooted in people’s lived experiences.
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