Wins Are Replicable: From Mamdani to Minnesota to Middle America
From storytelling to social media strategy to policy promises, the Mamdani campaign is lauded for not just winning but seemingly breaking the mold. And while there's a one-of-a-kind quality to this campaign–there is a method to the magic. This session features experts in organic social content, creator engagement and strategic communications and will explore how this approach delivers wins across different districts (and even countries!). By running on our values, investing in digital to control the narrative and moving from just GOTV to empowering volunteers to fuel victories, we already have the winning formula. Now we must advocate for a shift in strategy to ensure that these proven models are used across our campaigns.

Organizer
Name: Genevieve Arnold
Affiliation: ASO Communications